Nami Furukawa

Most of my design work isn't about interfaces — it's about defining what should be built, and why. I specialise in the early, ambiguous stages of product development: problem framing, strategic discovery, and helping teams make clearer decisions.

Currently
Lead Product Designer
Location
London, UK
Languages
English · French · Japanese
© 2026 Nami Furukawa
From Problem Space to Winning Product
01 Discovery Password Protected
Strategy · AI · Leadership
From Problem Space to Winning Product
Led a team of strangers to a 2nd place hackathon win by staying in the problem space longer than every other team.
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Designing Trust in Journalism
02 Trust Password Protected
UX Research · Strategy
Designing Trust in Journalism
Reframed "journalist profile" — into a source trust problem.
Convinced a notoriously hard-to-align editorial team before showing a single screen.
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